GEC x MyBumbo

During the month of March 2023, MyBumbo was invited to participate in the Gin Explorers Club Fesitval in New Delhi. As a young brand, it was a exciting opportunity for them to make a name for their brand, explore different selling channels, and see if the clothing appealed to a different age group in a whole new city. "Dedicated and thrilled, I wanted to go all out, making the entire experience for each customer unique, and unlike any other stall they may have visited at AYCS or Lil Flea etc," said Khush, 2 weeks before the event. They planned to incorporate a game into their stall to create attraction and have a lot more footfall, and the way they did this was darts! The dartboard had discounts on them, and as you get closer to the bullseye, the percentage of discount would increase. This was a great incentive for customers to come, play and try to win a limited time discount, that they could then decide if they wanted to purchase the product or not! With 3 tries, most customers achieved the discount of 30-40% giving them an intoxicating like want to buy the product! Carrying 150 pieces of t-shirts and hoodies, we sold 135 of them, going home with nearly an empty hand, and a successful event!

Written by Sahil Mankar